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Resources

At Cerulean Consulting, we believe in empowering businesses with the tools and knowledge they need to succeed. Explore our curated resources designed to help you navigate the world of SaaS, subscription models, and business strategy.

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SaaS Metrics and Insights

Learn SaaS Metrics

SaaSMaths is our sister website dedicated to helping businesses measure and improve their subscription metrics. Discover powerful tools and calculators designed specifically for SaaS companies, as well as in-depth guides on the key performance indicators that drive subscription success. Visit SaaSMaths for more insights.

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White Papers

Knowledge Hub

The Ultimate Guide to SaaS Business Models

This white paper provides an guide to designing and implementing successful SaaS business models. It covers the various approaches, such as subscription tiers and usage-based pricing, while offering practical insights on customer acquisition, retention, and scalability.

Top Subscription Metrics for Sustainable Growth

This white paper covers the key subscription metrics necessary for sustainable SaaS business growth. We discuss metrics like Monthly Recurring Revenue (MRR), customer churn, and Customer Lifetime Value (CLTV), providing actionable insights on how to track and improve them.

Business Model Transformation

This white paper explores the transition from traditional business models to recurring revenue models. We delve into the key steps, challenges, and strategies necessary to adopt a subscription-based model and maintain long-term success.